Website design or search engine optimisation has been a contentious issue for a long time. Experts argue that a properly Search Engine Optimised (SEO) sites is more important than a website that is beautiful. Others argue that aesthetically pleasing websites are more important. These major contentious issues are discussed in this issue of our newsletter so Read On!
The Website Design, Search Engine Optimisation Dilemma
The world of business is evolving with each passing day and ignoring these trends could be detrimental to a business. Currently, it is almost impossible to run a business without a website and the same applies in Trinidad and Tobago. With a website, a business establishes itself online and since pretty much everyone now has access to the internet, it will definitely prove to be a must have for businesses. So the major question now arises for business owners:
“Should I spend my money on a beautifully designed website or concentrate on one that is properly Search Engine Optimised?”
Building Your Business Website
There are two very important aspects that need to be looked into when designing a business website: the design of the website itself and search engine optimization. The design aspect is quite important if you want people to be comfortable and happy with you business website. The idea here is to have a website that is easy to navigate; getting from one page to another should not be a problem. Also, it is important that if the user wants to find certain information on your website doing so should be easy.
Good website design is essential for any website. When users visit a website, they need to be impressed by what they find there; this is very important if they are to come back again and most importantly, make a purchase. Good website design dictates that if a user has any problem or question regarding anything to do with the website or business in general, he/she should have the ability to make enquiries without any difficulty; this will consequently lead to a higher rate of satisfaction.
Search engine optimization on the other hand is all about generating traffic to a website in order to increase chances of making sales. There are a number of techniques that are used under SEO in order to make this possible including the use of appropriate keywords, inbound links, among others. All these techniques are geared towards improving a website’s ranking and making it friendlier to search engines so to speak.
An expertly optimized website will feature among the top on search engines results pages when web users perform searches related to the contents of that particular websites. Seeing that most users rarely go beyond the first page on any search engine it would do a business a great deal of good to be featured on the very first page once a relevant search is carried out.
The higher a website is ranked, the more trustworthy it appears to web users and consequently the more visitors it will attract. So is SEO more important than web design? The answer to that is a simple no; both these aspects work together to boost a website’s popularity and consequently generate sales.
If you fully optimize your website and forget about its design you will get more visitors but less satisfied customers. On the other hand, if you design the best website and forget about optimizing it, you will have satisfied customers but on a very small scale. To simply put it, both SEO and good web design are vital if a website is to attract customers and keep them coming and also increase the chances of them making a purchase.
Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We build and design websites that are optimised for internet marketing for small business. We help them increase their customers and thus their profits.
To get more information on how we can help you, – Contact us here.
If you are ready for a FREE business consultation, – Request a proposal here.