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Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time?

We are constantly witnessing the rapid evolution of technology and the progressive use of the Internet as our main source of information. Such developments result in changes to consumers’ behaviors.

Today, your potential patrons browse the Internet to look for restaurants they would dine in or order from using their desktop computers, mobile devices and tablets. Thus, having your business listed on the Yellow Pages or giving away flyers and brochures is not that sufficient to attract customers anymore.

Great food is vital to having a successful restaurant. But the aroma from your kitchen and the luscious taste of your dishes can only take you so far to lure in new customers. Now is the time to extend your reach by applying proper marketing techniques based on your prospects’ behaviors.

Turning Mobile Visitors into Customers

So it all boils down to the question, “What can I do to take advantage of the growing number of users who search for restaurants using their mobile devices?” The solution is simple: Offer outstanding customer experience by integrating mobile-friendly strategies to your campaigns.
Here’s how to get started:

1. Set up a mobile responsive website for your restaurant.

If your website is not optimized for mobile use, you are losing more customers than you think. A study made suggests that more than half (67%) of users are likely to make a purchase if a site adjusts automatically to their devices.

2. Make sure that your website and listings contain critical information.

The presence of basic details in your website and listings, such as your restaurant name, location, hours of operation, menu, and discounts, often dictates whether or not consumers will choose to visit your restaurant.

In fact, research found out that ninety-three percent (93%) of consumers have used their mobile devices to locate a restaurant, ninety-five percent (95%) to look up a restaurant’s contact details, ninety percent (90%) to check out a restaurant’s menu, ninety-three percent (93%) to check hours of operation, and seventy-eight percent (78%) to search for mobile coupons or discounts.

Provide great consumer experience by guaranteeing that your site and local listings include all your critical business information and that it remains consistent whenever prospects would look you up.

3. Optimize for social, local and mobile search.

Local marketing involves publishing of promos and reviews, optimizing for local listings, maps, social check-ins, and forums.  If you want your restaurant to stay relevant and generate buzz in your community, then you must have enticing promos published all over local and social channels.  Your potential customers are searching for restaurants online on-the-go using their mobile devices. Make sure that all other critical pieces of information mentioned previously are included in your local listings, directories, and other profiles.

4. Gather positive online reviews from customers.

Online reviews play an essential role in customers’ purchasing decisions. According to a survey, seventy-eight percent (78%) of customers have used their mobile devices to check reviews about a restaurant. Seventy-two percent (72%) say that positive reviews make them more likely to visit a business’ website or give them a call.

There are many ways you can gather genuine reviews. One of the most effective means is simply asking for it from satisfied customers.  Happy customers usually send feedback by email – get them to allow you to use their positive feedback as a review you can publish.  Collecting and publishing these on your website and review sites will help you generate stronger positive visibility when customers search for your restaurant online.

Can you juggle managing your restaurant operations and executing proper online marketing campaigns all at the same time?

Online marketing is a lot of work. Setting up your responsive website alone can be such a pain. Besides, you still have your restaurant to take care of. If you want to thrive in the online marketing arena but don’t have the time to actually start your online marketing campaign, don’t worry. We are more than willing to help you.

Through our high-quality web design services, you can be assured that we’ll create the last mobile responsive website you’ll ever need. Furthermore, we’ll integrate specific elements to help drive more traffic to your site and reduce its bounce rate.

We will also help you achieve high visibility by optimizing your online presence across search engines, local listings, directories, maps, and in the social sphere.
Our online reputation management services, on the other hand, will help you promote your restaurant with positive ratings and reviews published at the right places.
Here’s a list of all our services:

‌ Responsive Web Design

‌ Search Engine Optimisation (SEO)

‌ Local SEO Marketing

‌ Social Media Marketing

‌ Pay-per-click (PPC) Advertising

‌ Website Audit

‌ Brand Booster

‌ Brand Establisher

We are experts in this field. We can help you establish your online presence, expand your brand’s reach, drive more traffic to your site, and increase the frequency of conversions – regardless if your prospects are using mobile devices or desktop computers.

Hungry customers are out there looking for a restaurant like yours. Let them know that you exist with a delectable online presence.

Schedule a free consultation with us today… We can help!

Get Started With Us Today…

Access Your FREE Pro Website Audit!

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There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law.

Consumers are growing increasingly comfortable searching for information online, even when it pertains to legal issues. However, law firm websites need to observe certain principles if they want to engage and convert site visitors. Indeed, according to the LexisNexis Martindale-Hubbell study, there are particular website elements that motivate site visitors to contact law firms, as well as particular website elements that would dissuade them from contacting law firms.

The “2013 Law Firm Website Conversion Study,” notes the feedback of participants on newer website elements—such as blogs, social media links/widgets, and videos—as well as more established industry best practices—such as prominent contact information, a professional image, and showcased experience.

Features that Positively Impact Conversions on Law Firm Websites

The study notes that there are certain universal “building blocks of success” that positively impact conversions on law firm websites. These elements are:

  • Location

  • Navigation

  • Attorney Profiles

  • Free Case Evaluation

  • Consumer Education

(Click Image to Enlarge)

  • Prominently Featured Case Results

  • Descriptions of Third-party Competitive Differentiators

  • Prominently Featured Videos

  • Well-integrated Social Media Links/Widgets

  • Responsive Web Design

General Factors that Impact Law Firms Websites

Location: The law firm’s location should be prominently featured on the website. Aside from listing the full address of the office location, participants of the study were more inclined to contact law firms that prominently featured maps and directions to their offices on their websites.

Navigation: Participants of the study wanted to know very quickly whether law firms could help them with their legal issues. Hence, law firm websites that were well-organized and easy to navigate were given very favourable ratings. Such websites allow site visitors to find pertinent information (such as information about attorneys, their practice areas, and specific legal topics) quickly and easily. In contrast, law firm websites that require site visitors to perform several clicks to determine practice areas, or require site visitors to read through a great deal of text to discover the information they need, were given lower ratings.

Attorney Profiles/ Practice Areas: Well-designed attorney profiles gave participants a greater sense of the attorneys’ skills, personality, and competence. Elements that constitute a well-designed attorney profile include photos (including photos of the attorneys), biographical information, and matter experience. Participants also wanted to discern very easily the attorney’s area or areas of practice.

Free Case Evaluation: Many participants favoured law firm websites that prominently displayed offers for free case evaluations. This is because many participants were unwilling to contact law firms that charged for the initial consultation—especially if the lawyer might not ultimately take the case.

Consumer Education: High-quality, targeted, and genuinely helpful content appealed to participants. Favourable ratings were given to law firm websites that explained participants’ legal issues and offered useful educational content.

Search Engine Factors that Impact Law Firms Websites

Search engines like Google and Bing also favour law firm websites that regularly publish high-quality, unique, and useful content, and give much higher organic rankings to websites that meet such criteria. In addition, participants gave the following characteristics favourable ratings:

Prominently Featured Case Results: Participants also favourably rated law firm websites that published case results. In fact, participants did not prioritize major awards, as many felt that firms that featured smaller wins were more interested in taking on cases of all sizes. Law firm websites that only published big wins were seen as being rather intimidating, and participants were less inclined to contact such law firms about smaller matters.

Descriptions of Third-party Competitive Differentiators: Law firm websites that featured professional achievements, independent ratings, or client reviews scored significantly higher than law firm websites that lacked such third-party competitive differentiators. Participants wanted to learn more about the positive qualities that distinguished the law firm from its competitors.

Prominently Featured Videos: A considerable number of participants found professional videos on the website to be highly persuasive. As many clients do not wish to work with lawyers and law firms that make them feel uncomfortable, they will watch videos found on law firm websites that provide a compelling glimpse into the attorneys’ personalities, as well as the atmosphere of the law firm.

Well-integrated Social Media Links/Widgets: Law firm websites that prominently displayed their social media links/widgets were seen as being more accessible and were viewed more favourably by some participants.

Responsive Web Design: Law firm websites that have been optimized for various devices—such as desktops, smartphones, and tablets—were viewed more favourably by participants. Site visitors are turned off by web pages that do not load correctly on their screens, and websites that aren’t responsive will see a precipitous drop in their traffic and conversions. Google and Bing also hate websites that aren’t responsive and will penalize such websites.

Features that Negatively Impact Conversions on Law Firm Websites

Of course, there are also features that would negatively impact conversions on law firm websites. According to the LexisNexis Martindale-Hubbell study, the following features dissuaded its participants from contacting the law firm being featured on the website:

  1. Websites that Appear to be too Commercial

Participants were turned off by law firm websites that focused too much on payment or appeared to be too eager for business. While a call to action terminology such as “Call us today!” might work in other niches, such language dissuades site visitors from contacting law firms. Prospects would rather hire attorneys that seem more interested in making a difference than in making a profit.

  1. Mediocre Visual Design

Badly designed or visually mediocre websites also drive site visitors away en masse. Participants said they were less likely to contact law firms that had cluttered web pages, unappealing visuals and colour schemes, as well as layouts that were difficult to navigate.

  1. The paucity of Photos and Poorly Chosen Images

Some participants greatly disliked stock images, especially if they found the images to be emotionally upsetting. Disturbing images (such as those of injured people and accidents) were flagged, even if they related to the area of law being practised. Participants also expressed disappointment at law firm websites that lacked pictures of their lawyers.

  1. Missing Case Results

Participants expected case results to be prominently displayed or easy to locate, and expressed disappointment at law firm websites that did not contain this information.

  1. Poorly Designed Contact Forms

Participants were turned off by contact forms that were unnecessarily intrusive or required extra, tedious steps to complete.

A Questionnaire for Law Firms that Want to Convert More Site Visitors on their Websites

Attorneys who want to convert more of their site visitors and lower their bounce rates need to answer the following questions:

  • Does their firm’s website convey a professional image?
  • Can site visitors easily determine if the law firm’s offices are nearby?
  • Does the firm demonstrate its ability to handle the prospective client’s legal issue?
  • Does the firm demonstrate its expertise through its website?

Anything less than a resounding “yes” should be reason enough to subject your website to expert analysis and redevelopment. Your website should be the central component of your online marketing strategy. Aside from providing a window into your firm’s positioning, strengths, and capabilities, your website should also outline the specialist skills of individual lawyers, and provide educational content that your site visitors will find useful.

With the right mix of targeted content, compelling design, and useful features, attorneys can connect more effectively with their site visitors, and convert them into prospective clients who will contact the firm for more information or set up appointments.

Does your firm’s website meet the following criteria, or is it sorely lacking in the website elements and/or characteristics that lead to successful conversions?

If your law firm website is deficient in any of the aforementioned website elements or characteristics, there’s no need to panic as we’ll be more than glad to assist you. We provide professional web design and development that focuses on keeping your website dynamic and up-to-date. We’ll incorporate all the website elements and characteristics that will reduce your bounce rate and increase your site conversions.

Additionally, we’ll optimize your website with targeted keywords and keyword phrases that will increase its rankings on the organic search results of Google and Bing. We’ll also update your website blog with useful educational content that will nurture your leads and lead them down the sales funnel, transforming them into clients. If that wasn’t enough, we’ll also set up, optimize, and update your social media accounts, and manage your interactions with your audience.

We’re experts when it comes to marketing law firms online. We’ll establish your brand presence, increase your brand’s reach, drive more qualified traffic to your website, and increase your conversions. Contact our professional digital marketing agency today, and get a FREE consultation on how to design or redesign your law firm website and increase your conversions! Call us, send us an email, or fill out the form and take your law firm to greater heights!

101 Internet Marketing Services TT Team Our team at 101 Internet Marketing Services TT are experts on the Internet and Content Marketing field. Our speciality is internet marketing for small business to help them increase their customers and thus their profits. Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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Seventy-six percent of adults are seeking lawyers online.

A study identified a four-stage search process for people looking for a lawyer. They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer. They use various online resources in all of these stages.

How will they find you in all of these stages?

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As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on:

  • 8 out of 10 say they began looking for health or medical information, as well as doctors or health professionals at a search engine such as Google, Bing, or Yahoo.
  • 72% of users say they looked or health information online within past year.
  • 35% of adults say that at one time or another, they have gone online specifically to try to figure out what medical condition they or someone else might have. We call them online diagnosers.
  • 46% of online diagnosers say that the information they found online led them to think they needed the attention of a medical professional.
  • 53% of online diagnosers followed-up with medical professional after online diagnosis.
  • 52% of smartphone owners gather health info and health-related services on their phones.
  • 34% of people have read about someone else’s experiences with medical issues online

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In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their behavior when looking for services, many businesses have decided to explore online marketing.

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Let your Dental Practice be More Visible to your Potential Patients and Shine through Digital Marketing

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Let’s face it. Many people fear you.  Seventy five (75%) percent of adults experience some degree of dental fear, from mild to severe. Five to ten percent have dental phobia who avoid dental care at all costs. What is it with dentists?

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As the old business adage goes, it takes money to make money.

You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions.

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It Takes Money to Make Money. Expand your Brand through Online Marketing

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If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen.

You have to invest in digital marketing. Your business should be very visible in the online world.

Why? Because your potential customers have moved online. This is where they’re actively searching for products and services.

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Free $1000 Consultation - Internet Marketing Services TT

Free Pro Consultation Worth $1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint

You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.

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