Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time?
There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis Martindale-Hubbell, prospective clients use those first few seconds to evaluate a law firm’s website, gauge their professionalism, and determine their ability to practice law.
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Seventy-six percent of adults are seeking lawyers online.
A study identified a four-stage search process for people looking for a lawyer. They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer. They use various online resources in all of these stages.
How will they find you in all of these stages?
As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on:
- 8 out of 10 say they began looking for health or medical information, as well as doctors or health professionals at a search engine such as Google, Bing, or Yahoo.
- 72% of users say they looked or health information online within past year.
- 35% of adults say that at one time or another, they have gone online specifically to try to figure out what medical condition they or someone else might have. We call them online diagnosers.
- 46% of online diagnosers say that the information they found online led them to think they needed the attention of a medical professional.
- 53% of online diagnosers followed-up with medical professional after online diagnosis.
- 52% of smartphone owners gather health info and health-related services on their phones.
- 34% of people have read about someone else’s experiences with medical issues online
In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their behavior when looking for services, many businesses have decided to explore online marketing.
Let your Dental Practice be More Visible to your Potential Patients and Shine through Digital Marketing
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Let’s face it. Many people fear you. Seventy five (75%) percent of adults experience some degree of dental fear, from mild to severe. Five to ten percent have dental phobia who avoid dental care at all costs. What is it with dentists?
As the old business adage goes, it takes money to make money.
You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions.
It Takes Money to Make Money. Expand your Brand through Online Marketing
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If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen.
You have to invest in digital marketing. Your business should be very visible in the online world.
Why? Because your potential customers have moved online. This is where they’re actively searching for products and services.
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You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.
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