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Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic

Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI.

Access The IMSTT Traffic Metrics System Here

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Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

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Ignorance is bliss, some say.

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing.

You never had anyone to explain to you how to use it.

This is a very big problem.

Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic.

Wouldn’t you like to know:

  • How much traffic you are getting from the major search engines: Google, Bing and Yahoo?
  • What search queries people type in search engines that display your website in the search results?
  • How your web pages are performing?

If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized.

Referral Traffic

Wouldn’t you like to know how much traffic you are getting from external web sites?  If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on.  You have no idea if you are getting additional traffic from other external sources.

Social Traffic

Wouldn’t you like to know how much traffic you are getting from social media?

If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you? What should you do more, what should you improve on? You don’t know.

Paid Traffic

Wouldn’t you like to know if your online advertisements are getting traffic?

If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising?

Direct Traffic

Wouldn’t you like to know how much direct traffic you are getting?

If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website.  Are you wasting your money on traditional advertising, or is it working for you? You don’t know.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns.

People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

If you have no way of knowing how much direct traffic you’re getting, then you have no idea how much impact your content and overall branding is producing that it effects return direct visits and word-of-mouth referrals.

Bounce Rates

Wouldn’t you like to know if people, once they have reached your website, like what they see? How do you know if they are finding what they are looking for in your website?

If you have no way of knowing this, then you have no idea if you need to improve or optimize your design and content to engage your audience with pages and content that addresses their needs, that are relevant to them,  and on pages that load fast.

Crawl Issues

Wouldn’t you like to know if there are issues on your website that prevents search engine robots from crawling your website? Issues such as DNS Errors, Server Connectivity Errors, Robots.txt Failure.

In short, issues that could keep your website from being visible in the search engines at all. Issues that could make it to where nobody could find your website.

If you have no way of knowing this, then you have no idea if some, if not many, of your web pages are not being successfully crawled by search engine robots—and therefore not being indexed and had no chance of ranking in the search results.

Messages

What if Google, Bing and Yahoo could talk to you?  What if they want to officially tell you that there are problems on your website to give you a chance to analyze and fix them? What if they want to talk to you but you’re not listening.

Well, they do send out messages. And if you have no way of knowing this, then you have no idea what serious issues to fix on your website.  If these issues remain unchecked, then this would lead to the search engines removing your web pages from their index and therefore your web pages will no longer show up in their search results.

Without an Advanced Tracking and Metrics system for your website’s presence and traffic:

  • You have no idea where you are getting your traffic from.
  • You do not know what to improve and optimize on your website or how to adjust your marketing campaigns.
  • You have no idea what’s working for you and therefore you have no idea where to invest your marketing budget.

You do not just LIKE to know these things. You NEED to know these things… by having access to the advanced tracking metrics system and by having someone explain the numbers to you in a marketing context.

You should know!

In this day and age, not knowing your presence and traffic metrics costs you a lot of money, whether you realize this or not.

It is in knowing your metrics that you can build and grow your business, your customers, and your profits.

Introducing the Advanced Tracking and Metrics System of the Future…

You need a tracking and metrics system that shows all the crucial information you need to know in a user-friendly, logical, intuitive, graphical interface. We know that you are a busy business owner and so you need a tool that gives you an overview right there and then when it first loads.

  1. You can see the total traffic that your website is getting on the spot. You can also see how many are coming from organic, referral, direct, paid, and social sources.
  2. You will know which campaigns are working or not and which ones deserve a repeat investment.
  3. You will know if your visitors are deeply engaged in your content or if they leave right away.
  4. You will know if there are crawl issues on your website, and you will also get official notifications from Google, Bing and Yahoo. How about that?
  5. You will know how many times each of your web pages comes up in a search query on Google, Bing and Yahoo, and how many times each has been visited, as well as its average ranking.

And how about this?

  1. Every new search query or keyword that a user types in Google, Bing and Yahoo that any of your web pages shows up for—even if it is 100 pages back in the search results—is automatically detected and is automatically tracked on the fly!

You get the ultimate reporting on search and keywords intelligence!

Even with other traffic metrics programs, you have to login to 3 different types of tracking and metrics interfaces to be able to get the type of data that’s presented here.

You NEED to KNOW what’s going on with your website’s presence and traffic by having access to the ultimate tracking and metrics system and by having someone explain the numbers to you in a marketing context.

Well… waste your time, money, and efforts no more.

Call us now or send us a message so we can schedule your free consultation on how we can boost your business with our Advanced Tracking and Metrics system today.

Or sign up now for our IMSTT Traffic Metrics Software!

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101 Internet Marketing Services TT Team Our team at 101 Internet Marketing Services TT are experts in the Internet and Content Marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits. Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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How to Measure your Brand Expansion through Online Presence Tracking and Traffic Metrics?

Traffic Metrics- 101 IMSTT

Do You Know if You are Getting Enough Brand Exposure?

How would you know if your online marketing efforts, such as SEO, are helping to boost your brand?

We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings.

And this is the same for other digital marketing services.

There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services.

The problem is, how do we measure that benefit? And what is that benefit? Hmmm.

You are Not Alone. 

Thousands and thousands of business owners are in the dark when it comes to measuring brand performance. Brand exposure, recognition, recall, and reputation— these are factors that translate to direct website visitors, returning visitors, customers, and loyal customers.

Without a way of measuring this, you will have no idea how much brand expansion you are achieving through your online marketing efforts.

Sign up now for our IMSTT Tracking and Metrics Software!

You are in a Constant Race Against your Competitors for Brand Preference and Loyalty. 

Momentarily slowing down your online marketing efforts could mean your competitors overtaking you and eating their dust.

Do you want your competitors to win the customers that should have been yours? And this is all because you didn’t have a clearer map of the race?

Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion if you even decide to put a campaign on hold because you think it’s not performing as expected.

As a result, instead of growing your brand and sales exponentially, you may see them start to plateau.  You may see them starting to slow down or decline. And when you decide to start again, your competitors may have already taken your place in your customers’ hearts and minds.

Let me explain.

The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion.

In a racetrack, the faster and smoother you go (without stepping on the brakes unnecessarily), the more you are racing efficiently. You cover more track for every drop of fuel you burn than anybody else in the race.

Where is Your Brand Heading? You Need to See the Bigger Picture. 

You need to see your brand’s performance with an effective presence tracking and website traffic metrics that we provide. You need to see how much your brand has been moving and expanding across the online world.

What do you need to see?

Here are the basics:

  • Referral Traffic
  • Social Traffic
  • Search Queries
  • Direct Traffic 

Referral Traffic

If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours.

Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links in their stories to your website. People could also be reviewing or recommending your business, products, and services by putting links to your website on their blogs.Lastly, people could be talking about your brand and linking to your website in online forums.

Social Traffic 

Your social traffic comes from your social media accounts, such as your LinkedIn profiles and posts, Facebook profiles and posts, and yourTwitter profiles and posts. Alternatively, social media users may have shared some of your content on their profiles, or may have linked to your website via their comments.

Search Queries 

With our online presence tracking and website traffic metrics, you will see how many branded search queries you’ve been getting from the major search engines. Branded search queries are search queries that contain your brand name, company name, product or service names, and any terms or phrases that are associated with your business.

If nothing turns up yet, our technology will detect any search terms you’ve come up for in the search engines’ results even if it is in the 100th page of the search results. Our advanced online presence tracking and website traffic metrics will detect such search queries and track them on the fly.

Branded search queries indicate that people recall your brand name. Branded search queries also indicate that people are interested in your business, and are trying to look your business up in the major search engines (Google, Bing, and Yahoo).

Direct Traffic 

Direct traffic is a result of people typing in your domain name or website address directly onto the address bar of their web browsers.

Direct traffic indicates that people remember your website address. If they are typing your website address from memory, this means that they have seen it somewhere!

Direct traffic may come from people who saw your traditional ads—such as your print ads in newspapers and magazine, your billboards, or your brochures and flyers.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link.

You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

An increase in your direct traffic indicates that your brand reach has expanded beyond links, search engine results, and referrals. A marked increase in your direct traffic also indicates that you are now getting word of mouth referrals, and that your brand is being remembered by customers and prospects.

Hence, if you continue to build and optimize your brand with us, it may well be on its way to your customers’ and potential customers’ hearts.

Online marketing and branding is not just about dominating the online world; neither is it just about dominating search results. It is about winning the hearts of your target market. 

What to Do

You want to race ahead of your competitors in the online marketing terrain, right? Of course you do!

While you focus on reaching the prize, we’ll give you a bird’s-eye view of your online marketing and website performance, as well as your brand expansion through our advanced online presence tracking and website traffic metrics tool.

So while you’re racing ahead at 100 MPH, we’ll provide you with the dashboard that will display your brand expansion intelligence.

Call or email us for a free consultation on our IMSTT Traffic Metrics Software

Or sign up now for our IMSTT Traffic Metrics Software!

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101 Internet Marketing Services TT Team

Our team at 101 Internet Marketing Services TT are experts in the Internet and Content Marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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Take Your Brand Seriously: Why You Need to Optimize Your Brand [Infographic]

Brand_Optimization_Infographic

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others.  Having a brand means having a set of values or associations that your target customers make with your company, products and services.

First question: What set of values does your target customers associate with your brand? Second question: Do they even know your brand exists?

You need to pay attention to this, and you need to start today. Because if you’re not taking your brand seriously, how do you expect potential customers to take your business seriously? In today’s competitive market, you just can’t let that happen, can you? That’s why we put together an infographic and listed nine tips you can start using today to build your brand.

So… are you building your brand every day? What benefits do you stand to get? What challenges will you face? Discover the answer to all these questions and more below.

Download our Infographic here

Brand-Optimization-InfographicBranded

Know your Target Customers and Build your Brand’s Personality around Them 

Like humans, brands also possess or project a certain type or a mix of personalities. In “Dimensions of Brand Personality,” a study published by the Journal of Marketing Research, Jennifer Aaker, now a professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. In the infographic, you’ll see defining characteristics for each dimension. For instance, a brand that imbues “sincerity” is perceived to be honest, domestic, genuine, and cheerful.  Therefore people who value these characteristics tend to prefer brands with this personality.

The idea here is to identify the personas of your target customers, and identify your brand as well, using a mix of these dimensions. Then, build and shape your brand around this mix of dimensions. This way, you’ll be able to align your brand persona with your target customers or identify what customers to target based on your brand personality. These dimensions are helpful, especially for small businesses that are just beginning with the creation and strengthening of their brand. 

Build your Brand Slowly but Surely or Fast and Strong. Either way, You have to Build it 

According to Millard Brown’s Brand Dynamics Pyramid, the value of a business is directly proportional with the value of the brand. If you want to grow your business, you need to build your brand. Analyzing five years of stock market data, the company found that strong brands are more likely to increase their share price than companies with weak brands. “Strong brands are more likely to grow,” the report stressed.

What’s more interesting here is Millard Brown’s pyramid relates how brand strength affects consumers’ expenditure for that brand. This time, brand is inversely proportional with “share of wallet,” or share of category expenditure. For instance, brands at the bottom of the pyramid or those with “presence,” eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands with bonding with consumers, account for 40% of wallet share.

You need to move your brand from merely having presence in the market to be performing and eventually having a bond, which is the peak of the pyramid. By moving it up the pyramid, you are also raising the value of your business.

Connect Your Brand to Your Customers

Your brand needs to be able to reach out to your customers and connect with them. Only then will you be able to benefit from it. The biggest benefit perhaps is customer loyalty. According to Nielsen, 62% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one. Be a familiar brand and your customers will stick with you.

Having a connection means being aligned with your customers’ beliefs and earning their trust. According to Edelman research, 92% of global online consumers want to do business with brands that share their beliefs. Customers also want transparency on how products are made and sourced. Will they trust what you say? Put your brand on the line, and they will. Some 69% of global consumers trusted product information on branded websites in 2013, up from 60% in 2007, according to Nielsen.

You Need to Market Your Brand Too

While focusing on other aspects of online marketing (search engine optimization or SEO, paid advertising, etc.), is necessary to market your products or services, you cannot take branding for granted. You also need to put focus on marketing your brand as well. Businesses seem to be getting this right as “brand awareness” is the No. 1 goal of today’s content marketing initiatives. Some 79% of respondents agree, according to a survey by the Content Marketing Institute and Marketing Profs.

It’s not surprising that business owners are spending more to build their brand. A survey by the CMO Council and Vizu, a Nielsen company, found that indeed 63% of marketers planned an increase in their online brand advertising budgets. Some 20% said they will raise their brand spending by at least 20%. Despite this budget trend and brand marketing benefits, many owners still struggle in adapting.

Brand-building Challenges Businesses Face

As mentioned earlier, the primary purpose of content marketing for majority of businesses is to build brand awareness. Business owners understand that for them to build their brand, they need to reach out to their target market with engaging branded content. But why are they struggling implementing this?

According to a research by MarketingProfs and the Content Marketing Institute, there are a number of challenges that marketers face in effectively using content for marketing. The biggest setback is lack of budget, with 52% of marketers citing this reason. Producing enough content (51%) and producing the kind of content that engages (49%) complete the top three challenges.

Twenty percent of businesses are responding accordingly by raising their budgets. They are realizing the necessity of branding. As for the other two challenges, they are outsourcing. Writing (64%) and design (54%) are the top services outsourced. 

9 Tips How to Seriously Build Your Brand

If you are serious in building your brand – and with all honesty, you should be – you need to start today. Don’t know where to begin? Here are a few tips to help you get started. 

Go for a Professional Website Design for Credibility – Studies published by Stanford University found that 75% of Internet users judge the credibility of an organization based on the design of its website. A separate study on websites, meanwhile, found that 94% of all the factors mentioned for rejecting or mistrusting a website were design-related. Needless to say, professional web design plays a crucial role in establishing your business as a trusted brand.

Read our article entitled “Website Design or Search Engine Optimisation?” for more.

Get Exposure via PPC Remarketing – Pay per Click Remarketing displays your ads to people who have left your website and visited another site within the Google Display Network. The network includes Gmail and YouTube, and two million other sites. Plus, studies show that even if your ads are only seen and not clicked (called “impressions” in PPC), they can still have an effect on viewers.

Use Social Media to Influence Followers – People like to follow brands on Facebook, Twitter, and other social networks. Make sure your accounts are properly branded—with your logo and tagline. Upload a primary photo, a striking banner and a nice background image, and post delightful, persuasive content regularly.

Generate Buzz around your Brand in your Locality and Niche – Optimize your local listings and publish engaging content that turn visitors into customers and loyal customers. This will make your brand more visible on local listings searches.  Put out promos to delight your customers with your brand and increase purchase and loyalty. These promos will generate buzz through your blog, social media accounts and will spread across the social media space. Local searches end in a purchase. Seventy-eight percent happen with buyers using mobile phones, 77% with tablets and 59% with PCs and laptops.

Manage Your Online Reputation – Online Reputation Management or ORM aims to keep your brand trustworthy. Pay particular attention to responding to negative comments and encouraging happy customers to give testimonials.  Seventy percent of global consumers trust online consumer reviews. Make sure that you have lots of 5-star ratings and that these are visible all over the web.

Use Video & Article Content – According to CopyPress, featured articles (62%) and video (51.9%) generate the most attractive return on investment for marketers. Respondents surveyed by CMI and MarketingProfs agree. The top five formats used by content marketers (social media, onsite articles, e-newsletters, videos, and blogs) use articles or video.

Write & Share Articles to Introduce and Build your Brand – Whether appealing to business decision-makers or customers, producing articles is the best choice, according to studies. Articles are preferred over advertisements. No wonder, as Forrester points out, 79% of surveyed marketers reported that their organizations are shifting to branded content.

Reach Out to Your Target Market with Videos – Videos have such a wide reach. Accenture found that 90% of consumers watch online video. Its reach is still growing. According to Cisco, Internet video traffic will account for 69% of all global consumer Internet traffic in 2017. Want your brand to reach your audience? Go video.

Influence Purchase Decisions with Videos – Not only will your brand be able to reach customers through videos, you can also influence purchase decisions. Some 96% of consumers surveyed found videos helpful for making online purchase decisions. Even executives (59%) prefer watching product videos than reading text, said Forbes. What better way to sell your brand than through video?

Take Your Branding Seriously… Today!

If you have been neglecting your branding because of budget constraints, lack of guidance or as a matter of choice because you don’t think it’s necessary, then you need to rethink this. Branding allows you to connect with your target market, convert potential customers into actual buyers, and earn their trust and loyalty. You need to take branding seriously. You need to start today.

We will give you free consultation on our brand optimization services so you’ll know how you can seriously build your brand and benefit from it. Call us now or send us a message so we can schedule your free consultation.

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

Build your Brand

“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.

Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with your target customers. It is also about communicating these attributes to them.

Build your brand’s presence, relevance, performance, and advantage, until you have built a bond with your customers.

Why build your brand? Because research shows that 60% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one.

Millard Brown’s brand pyramid shows how brand strength affects customers’ expenditure for that brand. The brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of development (also known as “presence,”) eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.

Optimize your Brand

Why should you optimize your brand? Because strong brands become more valuable over time, a study of 6 years of stock market data has discovered. Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

So “Build your brand and customers will come. OPTIMIZE it and MORE will come!”

Invest in your Brand Today

No wonder marketers (yes, including your toughest competitors) are now focusing AND spending on brand building and optimization. Research shows that 63% of marketers plan to increase brand advertising budgets. 1 in 5 of these businesses plans an increase of at least 20%!

Here’s what that means: your leading competitors are spending a great deal on their branding while you’re ignoring it! Don’t do this to your business!

Build and Optimize your Brand Today. We Can Help You. How?

Web Design

We will build your website and design or redesign your logo if needed. Our mobile-friendly, responsive web design service will ensure that your growing number of mobile customers can reach you.

  • 67% of consumers are more likely to buy if the site is mobile friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users.

Social Media Optimization

We will perform Social media optimization to give your brand increased reach and engagement with prospects and customers. The more engaged your friends, fans, followers, and connections are, the higher the amplification factor to extend your reach and engagement further.

  • 46% of online users count on social media when making a purchase decision

Create a buzz around your brand in your locality and niche with our local marketing services, which include publishing your promos. Promos get you the attention from leads and loyalty from existing customers!

  • 78% of local searches using mobile devices ended in a purchase
  • 59% for PC and laptop searches using PCs and laptops ended in a purchase
  • 77% for tablet searchers using tablets ended in a purchase

Pay per Click Advertising and Remarketing

Target customers searching for products and services you offer on the major search engines, and drive them to your website instantly with our pay per click advertising service. Your brand’s visibility will increase while you only pay for clicks.

Online advertising, with record-breaking revenues of $42.8 billion in 2013, is now bigger than broadcast TV advertising, with $40.1 billion revenues. More people are searching online nowadays.

Bring it up a notch with PPC Remarketing. Ads will be displayed across the Google network of websites to your visitors who have not yet converted but have visited your website. Your banner ads will be all over the web, constantly reminding your visitors about your brand; enforcing brand awareness, recognition and recall, and again, while you only pay for clicks.

  • Google’s Display Network reaches 90% of global Internet users

Online Reputation Management

We will manage your Online Reputation, address negative reviews, and make positive ones work for you. We will publish your positive reviews at the right places and bring down negative reviews on search results.

  • 79% of consumers trust online reviews as much as personal recommendations

Brand Booster

We combine the power of video and written content in our Brand Booster service. This is great for promoting and strengthening your brand online.

  • 90% of global online consumers want brands to share content online
  • 96% of consumers surveyed found videos helpful for making online purchase decisions
  • 80% of business decision makers prefer to get company information in a series of articles
  • 78% of consumers believe that companies that provide content are interested in building good relationships

These are just some of the services that build and optimize your brand. You can learn more about the rest of our other services by contacting us for free consultation.

Take Action Now!

So… are loyal and paying customers coming your way?

Build your brand and customers will come. Optimize it and more will come. Contact us now to see how we can help build and optimize your brand today.

Contact our professional digital marketing agency today, and get a FREE consultation on Optimizing your Brand Online to increase conversions!

Call us, send us an email, or fill out the form and take your law firm to greater heights!

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101 Internet Marketing Services TT Team Our team at 101 Internet Marketing Services TT are experts in the Internet and Content Marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits. Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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Building Your Brand with Content: How Your Businesses Can Overcome the Challenges

Brand Optimisation

Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on.

But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them?

Brand Awareness: Top Content Marketing Goal

It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so.

Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen.

Content Improves Branding, Website Traffic & Sales

Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others.

Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales.

Building Brand through Content: Challenges

Many marketers understand that for them to build their brand and generate traffic for the website as well, they need to market online using content. However, this is easier said than done. A lot of small business owners struggle with content marketing—much of this has to do with shortage of various resources to make it happen.

Looking at the answers of survey respondents for a study by CMI and MarketingProfs shows lack of time (24%) is the biggest hindrance to implementing content marketing. Lack of budget (16%), producing the kind of content that engages (13%), and producing enough content (10%) are also major challenges for business owners. From here, you’ll notice that these resources are needed in this strategy: time, money, and technical skills. Does this situation sound familiar?

Let it Go: Solve Most Challenges with 1 Solution

You already know that the top goal of organizations in content marketing is to build brand awareness. You also know that they are faced with several challenges in doing so, such as lack of time and budget. Many business owners are stalled by these hindrances. But here’s the good news. You don’t have to be one of them. Here’s the solution in two words: Our Company.

A survey by Aweber found that in smaller businesses, the CEO also serves as the primary marketer as well. In this setup, marketing takes a backseat because you are preoccupied with running the core business. As for branding? It tends to be forgotten; at least until you notice that you are losing customers to competitors with stronger branding. This should not be the case.

While you cannot do anything to increase the amount of hours you have in a day, you can dedicate a portion of your revenue to content marketing done for you by us. Remember that content marketing helps in both brand optimization, traffic generation, engagement, shares and sales. No one else can run the core business like you can, but there are agencies like us who can take care of branding and content marketing for you.

Your Brand Needs Engaging Content Now

The tricky part, with assigning your content marketing efforts to agencies, is knowing which content can be used for both brand optimization and traffic generation. What type of content is effective enough to yield both results? Indeed this is a nuisance. Should you ask the marketing agency to create typical SEO articles? Should you order press releases or product pages?

To understand what is “engaging,” you need to know what type of format your audience wants. In this regard, two formats stand out: videos and articles. Research by Gfk found that business decision makers prefer to get company information in a series of articles versus an advertisement. Marketers agree; some 72% of respondents in a Custom Content Council survey said branded content is more effective than magazine advertisements.

In the case of video, Accenture found that 90% of consumers actually watch online video. Here’s more: according to data collected by Animoto, 96% of consumers said they found videos helpful in making purchase decisions. Some 71% went as far as saying watching corporate videos left them with a positive impression of the brand. When it comes to reach, engagement, and building the brand, the best content formats to use are videos and articles.

Optimizing Content for Both Brand & Traffic

In typical online marketing techniques, content is optimized by making it more “searchable” to search engines. This entails the proper categorization and tagging, as well as the inclusion of meta tags, which are keywords that communicate with search engines like Google. You can also use this approach when using content for branding – with a slight addition to the process.

When you want to use content for branding, it must be tailored to improve the image of the business. This means balancing and mixing your key messages to address both the needs of your target market and yours brand. Progressive marketers are going in this direction. According to Forrester, 79% of marketers asked said their organizations are shifting to branded content.

While your customers appreciate it when you write about them, their needs, and how you can solve their problems, they also want to get to know you. They need to know if you are a brand they can trust and be loyal to, Remember, 62% of consumers prefer to buy from brands they are familiar with rather than try a new seller, a Nielsen study found. This is your opportunity to help them get to know you. You need to highlight the strengths of your business and make potential and existing customers understand why they should deal with you. This might mean you’ll be exerting extra effort as branded articles and videos are more difficult to create, but if you succeed, you’ll not only get that website traffic you need, you’ll also be able to build and optimize your brand.

We can help build and optimize your brand online through content. We combine the power of articles and videos so your website gets the traffic it badly needs and your brand gets the boost it deserves. Email us or call now to schedule your free consultation on brand optimization.

You know what they say, a job alone won’t make you any richer. For that reason, putting up a business is always the most ideal way to beat the financial going on to start achieve true financial freedom. The best platform to promote your business nowadays would be the worldwide web. While that is true, the web also comes with a lot of challenges for business entrepreneurs. Before you could have even established your business online, there are great tendencies that its status could be ruined due to hoax accusations of competitors or even consumers. Nevertheless, that issue can be aided through the use of efficient Online Reputation Management.

Online Reputation Management

What is Online Reputation Management?

In order to gain success with your online business, the act of applying the right marketing strategies is a must for it will help lure your target audience to your site. However, that is not enough. You have to focus on different aspects of your business, too, particularly the reputability management of it. To give you more clarity, online reputation management deals with sustaining the positive standing of your online business as it is a great factor that consumers consider in determining whether or not your offers are legitimate. On a rather realistic note, there will always be players on the online facet that will tend to attack the reputation of your business and you can’t blame them for it is just a matter of obtaining their own clientele. Having that said, you just need to deal with it through a consistent reputation management.

How is Online Reputation Management Done?

Reputation Management LikeThere are a plethora of techniques involved in reputation management for your online business. While having a reliable dedicated web host to cater massive traffic and a interactive web design for your e-commerce site are significant factors for consumer satisfaction, reputation management also deals majorly with beating up the shams directed against you by your competitors. Well, a good way to manage the reputability of your site would be through the application of search engine optimization or SEO techniques such as text content generation. This particular technique engrosses the need of unique keywords that will improve your rankings on the most popular search engines on the web such as Yahoo, Bing and Google. Take note, you have to be consistent in providing web content as bogus competitors will always be on the lookout to bring your business down through negative consumer reviews. As an aid to this rather than frustrating yourself, generative massive amounts of positive consumer reviews that will talk good about your site, particularly the products and services it offers.

With all of the above given, it is just right to conclude that online reputation management is an essential recipe for the success of your e-commerce site. Though, the task may seem too easy, doing it right can be so daunting. The good news is that nowadays, there are providers for quality reputation management services that would be able to do all of the tasks needed for the positive standing of your site. So, all you need to do is choose the best provider that suits you.

101 Internet Marketing Services TT Team!

[box]Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.[/box]

Benefits of adopting Internet Marketing Strategies

Internet marketing strategies has become absolutely essential for small business owners in Trinidad and Tobago, who have a dedicated E-Commerce portal for selling their products. This is more relevant for small business owners who have gone online in the recent past and looking to expand their business. By taking the help of experienced internet marketing experts such as those associated with 101 Internet Marketing Services TT team, T & T small business owners would see a lot of benefits that would result in better business expansion and increased customer confidence.

Different Internet marketing strategies available

Extremely successful small business owners in the Caribbean Islands stretching from Jamaica to Guyana have benefited by adopting one or a combination of the following internet marketing techniques.

1. Search Engine Optimization
2. Affiliate marketing
3. Link building
4. Social Media Optimization
5. Creating corporate videos of different kinds
6. Online press releases
7. Business reviews and Customer testimonials

Each and every internet marketing methods described above has its individual benefits. Some methods prove to be much more effective when they are used jointly together.

Search Engine Optimization and Link building are fine examples of two methods combining to provide greater results.

Benefits of using Search Engine Optimization and Link building

As companies go online, they need sufficient online traffic to their corporate web sites or the E-Commerce web sites, particularly during the initial phase of their online business. In order to bring in more traffic to web sites, business owners optimize their web sites to become search engine friendly. This means that the business owners have to optimize their web site content by including a number of key words that are relevant to their business area. The different pages in the web site need to have keywords sprinkled uniformly across the various pages. These keywords would be closely related to the keywords that the users type in their Google or yahoo search field. By making the web site search engine friendly, the company’s web site or the E-commerce page would get listed within the top 10 or top 20 links that appear on the first page of search engine result.

Link building is one of the highly successful internet marketing strategies that are primarily used for increase the incoming traffic to the web site. Links to the company’s home page can be built by submitting small articles about the profile of the company and the range of products and services provided by the company, to article submission directories. There are popular article submission websites and directories that are visited often by the potential customers. In addition to building links using article directories, T & T business owners can also make use of the Link submission directories that maintain a list of popular product wise and service wise web site links.

Benefits of Social Media Optimization

T & T business owners get a wider world wide audience for their products and services by having an optimized Facebook account, YouTube account and LinkedIn account that showcases their offerings. Small Business owners can continue to interact with their followers by providing information about their discount offers and special promotional events through their Social media accounts.

Benefits of Corporate Videos and Business Reviews

By creating videos about the product benefits and also about the positive reviews given by the different customers, business owners in T & T can continue to develop and maintain a strong positive online image about their product and service offerings.

These are a few strategies that we at 101 Internet Marketing Services TT implement to give businesses an edge in the internet marketing space. You can read up on our newsletters which are full of other business strategies that will help increase your business.

101 Internet Marketing Services TT Team!!!

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Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits. We can help you develop and even run your internet marketing campaign.

To get more information on how we can help you, – [ilink url=”http://imstt.com/contact-us/” title=”Contact Us”]Contact us here[/ilink].

If you are ready for a FREE business consultation, – [ilink url=”http://imstt.com/proposal-request/” style=”tick” title=”Proposal Request”]Request a proposal here[/ilink].

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The increasing popularity of the use of mobiles and their applications is attracting more and more Trinidad and Tobago citizens towards them because of various facilities linked with them including upgradation of informations, new features, new products and ultimately mobile apps. The mobile apps in Trinidad and Tobago have made it easier to get the latest information about things concerned.

Some of the mobile apps popularly used by the people of Trinidad and Tobago are as under:

Trinidad & Tobago Cinema Schedule: this mobile app allows you to get cinema listing and show time of the movis on you smartphone mobile. All the 9 cinemas including Movietowne (3), Cinemas 8, National, Globe, IMAX, Empire and Palladium are listed on this app where you can get up-to-date information about the latest running movies and their show time. you can download this mobile app on your Android, BlackBerry and Windows smartphone. This mobile app has been reviewed as the best option to get information of movies which had eradicated the need of search it on newspapers.

Hott Foot Events App (T&T): This in one of the mobile apps in Trinidad and Tobago which had allowed the users to know what happening today, tonight and tomorrow around you. You can find Community events, parties, Public Holidays, Sporting events etc. happening in Trinidad and Tobago. This app also allows you to share the information with your friends as easily as a click of mouse. You can also list your events through this app to invite your friends and other people to it. This mobile app can be downloaded at your Android and BlackBerry smartphones. This app is reviewed by the users as a great app due to its layout and utility.

Trinidad & Tobago Doubles Vendor Directory: It is one of the mobile apps used by people of Trinidad and Tobago which allows you to search for the vendors with whom you can go out for breakfast, lunch or dinner. Only you have to fill in the name of location and the list of listed vendors will be displayed which are available to serve you. you can also list any vendor which you know and is not listed till then. This app can be downloaded on your Android and BlackBerry smartphones. It has been reviewed as a great app that helps in searching vendors of their choice easily.

Inter-Island Ferry Schedule for T&T: You can get the information about inter-island ferries sailing on a particular date along with their names and sailing times. You can also book your tickets through the ticketing agents of the listed ferries with this app. This app can be downloaded on BlackBerry, Windows Phone and Android smartphones. It has been reviewed by the users as useful with its good layout.

All these and many other mobile apps are becoming popular among the users of mobile apps in Trinidad and Tobago due to their utility and ease of use. The increasing popularity of mobile apps can be taken as beneficiary signs of business investments in this field.

101 Internet Marketing Services TT Team!

[box]Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.[/box]

http://imstt.com/wp-content/uploads/2012/05/networking_people_connection_1600_clr_1809.pngNot many know much about Trinidad and Tobago other than thinking it of an ideal tax haven and a spot for tourists. But the truth is that Trinidad and Tobago is one of the most potentially developing areas in recent times. This is because in cities like Port of Spain there is a lot of potential for new business enterprises and firms. So, when a new business is being set up, business networking has become important for such enterprises. Thus, we will now cast a glance at the real significance of the business networking in this particular region. Let’s see how important networking is.

Building Business Contacts in Trinidad and Tobago

The method of business networking is all about using the latest channels and advanced network facilities and services for business activities. One of the best things about business networking is that it allows you to build contacts and links with other businesses and firms. This can be done by using the Internet and other advanced channels. When you build contacts with other companies and business organizations, you may end up getting lucrative business deals and contracts in your pocket. So, given the emerging business scene in this region, the importance of networking in Trinidad and Tobago business will prove to be quite significant.

Online Marketing in Trinidad and Tobago

One of the other tasks involved in networking is that of online marketing and promotion. You can make use of your business website and other Internet channels to spread enough word about your business activities. You can also use the social networking channels and sites to spread enough publicity for the services and products. Thus, the internet and businesses online will prove to be synonymous in Trinidad and Tobago networking facilities. Using such online advertisement and promotion channels will prove to be advantageous enough. Thus, you need to use the Internet to build up a solid base of network.

Contacting Overseas Buyers

The emerging scene of Trinidad and Tobago business is that many enterprises are trying to build a contact with the overseas clients and buyers. The overseas buyers and clients are those who may want to give contracts and orders for the products and services. The overseas buyers have to be brought into the digital network which is used for internet and businesses online in this region. This can be done by the exporters who participate regularly in the exhibitions and trade fairs as well. Thus, this is how the network for overseas buyers can be done.

The Customer Base

The task of business networking is one that also involves building a customer base. This can be done by using all the advanced channels and networking facilities like the Internet and building contacts with the people as well. Thus, if you use all the tools and facilities, you can build a customer base and know all about the customers and consumers. Thus, if you build a customer base by using networking channels and facilities, you can have a solid customer base and enjoy great profits from better sales and services.

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Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We build and design websites that are optimised for internet marketing for small business. We help them increase their customers and thus their profits.

To get more information on how we can help you, – [ilink url=”http://imstt.com/contact-us/” title=”Contact Us”]Contact us here[/ilink].

If you are ready for a FREE business consultation, – [ilink url=”http://imstt.com/proposal-request/” style=”tick” title=”Proposal Request”]Request a proposal here[/ilink].

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