How Internet Marketing Services can Benefit Micro Enterprises in Trinidad and Tobago

How to Measure your Brand Expansion through Online Presence Tracking and Traffic Metrics?

Traffic Metrics- 101 IMSTT

Do You Know if You are Getting Enough Brand Exposure?

How would you know if your online marketing efforts, such as SEO, are helping to boost your brand?

We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings.

And this is the same for other digital marketing services.

There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services.

The problem is, how do we measure that benefit? And what is that benefit? Hmmm.

You are Not Alone. 

Thousands and thousands of business owners are in the dark when it comes to measuring brand performance. Brand exposure, recognition, recall, and reputation— these are factors that translate to direct website visitors, returning visitors, customers, and loyal customers.

Without a way of measuring this, you will have no idea how much brand expansion you are achieving through your online marketing efforts.

Sign up now for our IMSTT Tracking and Metrics Software!

You are in a Constant Race Against your Competitors for Brand Preference and Loyalty. 

Momentarily slowing down your online marketing efforts could mean your competitors overtaking you and eating their dust.

Do you want your competitors to win the customers that should have been yours? And this is all because you didn’t have a clearer map of the race?

Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion if you even decide to put a campaign on hold because you think it’s not performing as expected.

As a result, instead of growing your brand and sales exponentially, you may see them start to plateau.  You may see them starting to slow down or decline. And when you decide to start again, your competitors may have already taken your place in your customers’ hearts and minds.

Let me explain.

The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion.

In a racetrack, the faster and smoother you go (without stepping on the brakes unnecessarily), the more you are racing efficiently. You cover more track for every drop of fuel you burn than anybody else in the race.

Where is Your Brand Heading? You Need to See the Bigger Picture. 

You need to see your brand’s performance with an effective presence tracking and website traffic metrics that we provide. You need to see how much your brand has been moving and expanding across the online world.

What do you need to see?

Here are the basics:

  • Referral Traffic
  • Social Traffic
  • Search Queries
  • Direct Traffic 

Referral Traffic

If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours.

Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links in their stories to your website. People could also be reviewing or recommending your business, products, and services by putting links to your website on their blogs.Lastly, people could be talking about your brand and linking to your website in online forums.

Social Traffic 

Your social traffic comes from your social media accounts, such as your LinkedIn profiles and posts, Facebook profiles and posts, and yourTwitter profiles and posts. Alternatively, social media users may have shared some of your content on their profiles, or may have linked to your website via their comments.

Search Queries 

With our online presence tracking and website traffic metrics, you will see how many branded search queries you’ve been getting from the major search engines. Branded search queries are search queries that contain your brand name, company name, product or service names, and any terms or phrases that are associated with your business.

If nothing turns up yet, our technology will detect any search terms you’ve come up for in the search engines’ results even if it is in the 100th page of the search results. Our advanced online presence tracking and website traffic metrics will detect such search queries and track them on the fly.

Branded search queries indicate that people recall your brand name. Branded search queries also indicate that people are interested in your business, and are trying to look your business up in the major search engines (Google, Bing, and Yahoo).

Direct Traffic 

Direct traffic is a result of people typing in your domain name or website address directly onto the address bar of their web browsers.

Direct traffic indicates that people remember your website address. If they are typing your website address from memory, this means that they have seen it somewhere!

Direct traffic may come from people who saw your traditional ads—such as your print ads in newspapers and magazine, your billboards, or your brochures and flyers.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link.

You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

An increase in your direct traffic indicates that your brand reach has expanded beyond links, search engine results, and referrals. A marked increase in your direct traffic also indicates that you are now getting word of mouth referrals, and that your brand is being remembered by customers and prospects.

Hence, if you continue to build and optimize your brand with us, it may well be on its way to your customers’ and potential customers’ hearts.

Online marketing and branding is not just about dominating the online world; neither is it just about dominating search results. It is about winning the hearts of your target market. 

What to Do

You want to race ahead of your competitors in the online marketing terrain, right? Of course you do!

While you focus on reaching the prize, we’ll give you a bird’s-eye view of your online marketing and website performance, as well as your brand expansion through our advanced online presence tracking and website traffic metrics tool.

So while you’re racing ahead at 100 MPH, we’ll provide you with the dashboard that will display your brand expansion intelligence.

Call or email us for a free consultation on our IMSTT Traffic Metrics Software

Or sign up now for our IMSTT Traffic Metrics Software!

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101 Internet Marketing Services TT Team

Our team at 101 Internet Marketing Services TT are experts in the Internet and Content Marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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Take Your Brand Seriously: Why You Need to Optimize Your Brand [Infographic]

Brand_Optimization_Infographic

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others.  Having a brand means having a set of values or associations that your target customers make with your company, products and services.

First question: What set of values does your target customers associate with your brand? Second question: Do they even know your brand exists?

You need to pay attention to this, and you need to start today. Because if you’re not taking your brand seriously, how do you expect potential customers to take your business seriously? In today’s competitive market, you just can’t let that happen, can you? That’s why we put together an infographic and listed nine tips you can start using today to build your brand.

So… are you building your brand every day? What benefits do you stand to get? What challenges will you face? Discover the answer to all these questions and more below.

Download our Infographic here

Brand-Optimization-InfographicBranded

Know your Target Customers and Build your Brand’s Personality around Them 

Like humans, brands also possess or project a certain type or a mix of personalities. In “Dimensions of Brand Personality,” a study published by the Journal of Marketing Research, Jennifer Aaker, now a professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. In the infographic, you’ll see defining characteristics for each dimension. For instance, a brand that imbues “sincerity” is perceived to be honest, domestic, genuine, and cheerful.  Therefore people who value these characteristics tend to prefer brands with this personality.

The idea here is to identify the personas of your target customers, and identify your brand as well, using a mix of these dimensions. Then, build and shape your brand around this mix of dimensions. This way, you’ll be able to align your brand persona with your target customers or identify what customers to target based on your brand personality. These dimensions are helpful, especially for small businesses that are just beginning with the creation and strengthening of their brand. 

Build your Brand Slowly but Surely or Fast and Strong. Either way, You have to Build it 

According to Millard Brown’s Brand Dynamics Pyramid, the value of a business is directly proportional with the value of the brand. If you want to grow your business, you need to build your brand. Analyzing five years of stock market data, the company found that strong brands are more likely to increase their share price than companies with weak brands. “Strong brands are more likely to grow,” the report stressed.

What’s more interesting here is Millard Brown’s pyramid relates how brand strength affects consumers’ expenditure for that brand. This time, brand is inversely proportional with “share of wallet,” or share of category expenditure. For instance, brands at the bottom of the pyramid or those with “presence,” eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands with bonding with consumers, account for 40% of wallet share.

You need to move your brand from merely having presence in the market to be performing and eventually having a bond, which is the peak of the pyramid. By moving it up the pyramid, you are also raising the value of your business.

Connect Your Brand to Your Customers

Your brand needs to be able to reach out to your customers and connect with them. Only then will you be able to benefit from it. The biggest benefit perhaps is customer loyalty. According to Nielsen, 62% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one. Be a familiar brand and your customers will stick with you.

Having a connection means being aligned with your customers’ beliefs and earning their trust. According to Edelman research, 92% of global online consumers want to do business with brands that share their beliefs. Customers also want transparency on how products are made and sourced. Will they trust what you say? Put your brand on the line, and they will. Some 69% of global consumers trusted product information on branded websites in 2013, up from 60% in 2007, according to Nielsen.

You Need to Market Your Brand Too

While focusing on other aspects of online marketing (search engine optimization or SEO, paid advertising, etc.), is necessary to market your products or services, you cannot take branding for granted. You also need to put focus on marketing your brand as well. Businesses seem to be getting this right as “brand awareness” is the No. 1 goal of today’s content marketing initiatives. Some 79% of respondents agree, according to a survey by the Content Marketing Institute and Marketing Profs.

It’s not surprising that business owners are spending more to build their brand. A survey by the CMO Council and Vizu, a Nielsen company, found that indeed 63% of marketers planned an increase in their online brand advertising budgets. Some 20% said they will raise their brand spending by at least 20%. Despite this budget trend and brand marketing benefits, many owners still struggle in adapting.

Brand-building Challenges Businesses Face

As mentioned earlier, the primary purpose of content marketing for majority of businesses is to build brand awareness. Business owners understand that for them to build their brand, they need to reach out to their target market with engaging branded content. But why are they struggling implementing this?

According to a research by MarketingProfs and the Content Marketing Institute, there are a number of challenges that marketers face in effectively using content for marketing. The biggest setback is lack of budget, with 52% of marketers citing this reason. Producing enough content (51%) and producing the kind of content that engages (49%) complete the top three challenges.

Twenty percent of businesses are responding accordingly by raising their budgets. They are realizing the necessity of branding. As for the other two challenges, they are outsourcing. Writing (64%) and design (54%) are the top services outsourced. 

9 Tips How to Seriously Build Your Brand

If you are serious in building your brand – and with all honesty, you should be – you need to start today. Don’t know where to begin? Here are a few tips to help you get started. 

Go for a Professional Website Design for Credibility – Studies published by Stanford University found that 75% of Internet users judge the credibility of an organization based on the design of its website. A separate study on websites, meanwhile, found that 94% of all the factors mentioned for rejecting or mistrusting a website were design-related. Needless to say, professional web design plays a crucial role in establishing your business as a trusted brand.

Read our article entitled “Website Design or Search Engine Optimisation?” for more.

Get Exposure via PPC Remarketing – Pay per Click Remarketing displays your ads to people who have left your website and visited another site within the Google Display Network. The network includes Gmail and YouTube, and two million other sites. Plus, studies show that even if your ads are only seen and not clicked (called “impressions” in PPC), they can still have an effect on viewers.

Use Social Media to Influence Followers – People like to follow brands on Facebook, Twitter, and other social networks. Make sure your accounts are properly branded—with your logo and tagline. Upload a primary photo, a striking banner and a nice background image, and post delightful, persuasive content regularly.

Generate Buzz around your Brand in your Locality and Niche – Optimize your local listings and publish engaging content that turn visitors into customers and loyal customers. This will make your brand more visible on local listings searches.  Put out promos to delight your customers with your brand and increase purchase and loyalty. These promos will generate buzz through your blog, social media accounts and will spread across the social media space. Local searches end in a purchase. Seventy-eight percent happen with buyers using mobile phones, 77% with tablets and 59% with PCs and laptops.

Manage Your Online Reputation – Online Reputation Management or ORM aims to keep your brand trustworthy. Pay particular attention to responding to negative comments and encouraging happy customers to give testimonials.  Seventy percent of global consumers trust online consumer reviews. Make sure that you have lots of 5-star ratings and that these are visible all over the web.

Use Video & Article Content – According to CopyPress, featured articles (62%) and video (51.9%) generate the most attractive return on investment for marketers. Respondents surveyed by CMI and MarketingProfs agree. The top five formats used by content marketers (social media, onsite articles, e-newsletters, videos, and blogs) use articles or video.

Write & Share Articles to Introduce and Build your Brand – Whether appealing to business decision-makers or customers, producing articles is the best choice, according to studies. Articles are preferred over advertisements. No wonder, as Forrester points out, 79% of surveyed marketers reported that their organizations are shifting to branded content.

Reach Out to Your Target Market with Videos – Videos have such a wide reach. Accenture found that 90% of consumers watch online video. Its reach is still growing. According to Cisco, Internet video traffic will account for 69% of all global consumer Internet traffic in 2017. Want your brand to reach your audience? Go video.

Influence Purchase Decisions with Videos – Not only will your brand be able to reach customers through videos, you can also influence purchase decisions. Some 96% of consumers surveyed found videos helpful for making online purchase decisions. Even executives (59%) prefer watching product videos than reading text, said Forbes. What better way to sell your brand than through video?

Take Your Branding Seriously… Today!

If you have been neglecting your branding because of budget constraints, lack of guidance or as a matter of choice because you don’t think it’s necessary, then you need to rethink this. Branding allows you to connect with your target market, convert potential customers into actual buyers, and earn their trust and loyalty. You need to take branding seriously. You need to start today.

We will give you free consultation on our brand optimization services so you’ll know how you can seriously build your brand and benefit from it. Call us now or send us a message so we can schedule your free consultation.

Micro enterprising in Trinidad and Tobago has taken on a new trend and this is seeking internet marketing services. They have abandoned traditional marketing strategies which include the use of print media.

Many might question why competitive micro enterprises in the region have adopted this trend. To begin with the establishment of a CARICOM Single Market and Economy has encouraged the emergence of a more competitive business environment where more and more local micro enterprises have to seek innovative ways of aggressively penetrating the market.

Secondly, current trends in computer technology offer a more interactive way for them to interact with their consumers as compared to other traditional ways of advertising.

Internet Marketing Services Benifits

Trinidad and Tobago has more to gain from internet marketing services for their micro enterprises. The following are some of the things that they stand to gain through online advertising:

In this day and age, consumers prefer to use the internet to access good and services at a time that is convenient for them. They browse through various web pages comparing products and services. They are able to do this without speaking to anyone or having to walk from company to company to talk to anyone.

Global ReachSmall micro enterprises in Trinidad and Tobago have realized this trend and would therefore stand to benefit greatly from advertising their businesses online. They will be able to reach a much wider consumer base given that the consumers spend most of their time on the internet.

Small businesses are able to reach a wider customer base that they never thought they would when they utilize internet marketing services. This is because they not only manage to penetrate their local market but also international markets. This provides good ground for business expansion.

When microenterprises in Trinidad and Tobago utilize internet marketing services, they can be assured that marketing costs will be reduced significantly. This is compared to using the traditional means of advertising which not only are expensive but reach a smaller group of consumers. For instance, it is hard to compare the price of running a 30 second commercial on TV and maintaining a website. They both have viewers but the internet has more viewers and is less expensive.

Internet marketing services can be especially beneficial to micro enterprises in Trinidad and Tobago when they want to change a particular product or service. For instance, imagine that a business has printed and mailed catalogues containing certain services or goods that they want the consumer to know of. In the event that the business wants to change a certain good or service that they had advertised in their catalogue, it would require them to reprint the catalogues and resend them to their customers. However, if they had advertised their services and goods via internet marketing services, they would have easily gone to their website and done the necessary changes or adjustments. This therefore simply means that microenterprises in Trinidad and Tobago can experience flexibility when they utilize internet marketing services.

The amount of exposure that microenterprises in Trinidad and Tobago can get through internet marketing services to the global market is immeasurable. They will be able to inform the world of their goods and services without spending a lot of money.

101 Internet Marketing Services TT Team!

[box]Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.[/box]