Tips on Internet Marketing in Trinidad and Tobago

Invest in Your Online Marketing the Smart Way by Tracking and Measuring Your Online Presence, Rankings, and Traffic

Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI.

Access The IMSTT Traffic Metrics System Here

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Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

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Ignorance is bliss, some say.

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing.

You never had anyone to explain to you how to use it.

This is a very big problem.

Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic.

Wouldn’t you like to know:

  • How much traffic you are getting from the major search engines: Google, Bing and Yahoo?
  • What search queries people type in search engines that display your website in the search results?
  • How your web pages are performing?

If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized.

Referral Traffic

Wouldn’t you like to know how much traffic you are getting from external web sites?  If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on.  You have no idea if you are getting additional traffic from other external sources.

Social Traffic

Wouldn’t you like to know how much traffic you are getting from social media?

If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you? What should you do more, what should you improve on? You don’t know.

Paid Traffic

Wouldn’t you like to know if your online advertisements are getting traffic?

If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising?

Direct Traffic

Wouldn’t you like to know how much direct traffic you are getting?

If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website.  Are you wasting your money on traditional advertising, or is it working for you? You don’t know.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns.

People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

If you have no way of knowing how much direct traffic you’re getting, then you have no idea how much impact your content and overall branding is producing that it effects return direct visits and word-of-mouth referrals.

Bounce Rates

Wouldn’t you like to know if people, once they have reached your website, like what they see? How do you know if they are finding what they are looking for in your website?

If you have no way of knowing this, then you have no idea if you need to improve or optimize your design and content to engage your audience with pages and content that addresses their needs, that are relevant to them,  and on pages that load fast.

Crawl Issues

Wouldn’t you like to know if there are issues on your website that prevents search engine robots from crawling your website? Issues such as DNS Errors, Server Connectivity Errors, Robots.txt Failure.

In short, issues that could keep your website from being visible in the search engines at all. Issues that could make it to where nobody could find your website.

If you have no way of knowing this, then you have no idea if some, if not many, of your web pages are not being successfully crawled by search engine robots—and therefore not being indexed and had no chance of ranking in the search results.

Messages

What if Google, Bing and Yahoo could talk to you?  What if they want to officially tell you that there are problems on your website to give you a chance to analyze and fix them? What if they want to talk to you but you’re not listening.

Well, they do send out messages. And if you have no way of knowing this, then you have no idea what serious issues to fix on your website.  If these issues remain unchecked, then this would lead to the search engines removing your web pages from their index and therefore your web pages will no longer show up in their search results.

Without an Advanced Tracking and Metrics system for your website’s presence and traffic:

  • You have no idea where you are getting your traffic from.
  • You do not know what to improve and optimize on your website or how to adjust your marketing campaigns.
  • You have no idea what’s working for you and therefore you have no idea where to invest your marketing budget.

You do not just LIKE to know these things. You NEED to know these things… by having access to the advanced tracking metrics system and by having someone explain the numbers to you in a marketing context.

You should know!

In this day and age, not knowing your presence and traffic metrics costs you a lot of money, whether you realize this or not.

It is in knowing your metrics that you can build and grow your business, your customers, and your profits.

Introducing the Advanced Tracking and Metrics System of the Future…

You need a tracking and metrics system that shows all the crucial information you need to know in a user-friendly, logical, intuitive, graphical interface. We know that you are a busy business owner and so you need a tool that gives you an overview right there and then when it first loads.

  1. You can see the total traffic that your website is getting on the spot. You can also see how many are coming from organic, referral, direct, paid, and social sources.
  2. You will know which campaigns are working or not and which ones deserve a repeat investment.
  3. You will know if your visitors are deeply engaged in your content or if they leave right away.
  4. You will know if there are crawl issues on your website, and you will also get official notifications from Google, Bing and Yahoo. How about that?
  5. You will know how many times each of your web pages comes up in a search query on Google, Bing and Yahoo, and how many times each has been visited, as well as its average ranking.

And how about this?

  1. Every new search query or keyword that a user types in Google, Bing and Yahoo that any of your web pages shows up for—even if it is 100 pages back in the search results—is automatically detected and is automatically tracked on the fly!

You get the ultimate reporting on search and keywords intelligence!

Even with other traffic metrics programs, you have to login to 3 different types of tracking and metrics interfaces to be able to get the type of data that’s presented here.

You NEED to KNOW what’s going on with your website’s presence and traffic by having access to the ultimate tracking and metrics system and by having someone explain the numbers to you in a marketing context.

Well… waste your time, money, and efforts no more.

Call us now or send us a message so we can schedule your free consultation on how we can boost your business with our Advanced Tracking and Metrics system today.

Or sign up now for our IMSTT Traffic Metrics Software!

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101 Internet Marketing Services TT Team Our team at 101 Internet Marketing Services TT are experts in the Internet and Content Marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits. Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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How to Measure your Brand Expansion through Online Presence Tracking and Traffic Metrics?

Traffic Metrics- 101 IMSTT

Do You Know if You are Getting Enough Brand Exposure?

How would you know if your online marketing efforts, such as SEO, are helping to boost your brand?

We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings.

And this is the same for other digital marketing services.

There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services.

The problem is, how do we measure that benefit? And what is that benefit? Hmmm.

You are Not Alone. 

Thousands and thousands of business owners are in the dark when it comes to measuring brand performance. Brand exposure, recognition, recall, and reputation— these are factors that translate to direct website visitors, returning visitors, customers, and loyal customers.

Without a way of measuring this, you will have no idea how much brand expansion you are achieving through your online marketing efforts.

Sign up now for our IMSTT Tracking and Metrics Software!

You are in a Constant Race Against your Competitors for Brand Preference and Loyalty. 

Momentarily slowing down your online marketing efforts could mean your competitors overtaking you and eating their dust.

Do you want your competitors to win the customers that should have been yours? And this is all because you didn’t have a clearer map of the race?

Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion if you even decide to put a campaign on hold because you think it’s not performing as expected.

As a result, instead of growing your brand and sales exponentially, you may see them start to plateau.  You may see them starting to slow down or decline. And when you decide to start again, your competitors may have already taken your place in your customers’ hearts and minds.

Let me explain.

The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion.

In a racetrack, the faster and smoother you go (without stepping on the brakes unnecessarily), the more you are racing efficiently. You cover more track for every drop of fuel you burn than anybody else in the race.

Where is Your Brand Heading? You Need to See the Bigger Picture. 

You need to see your brand’s performance with an effective presence tracking and website traffic metrics that we provide. You need to see how much your brand has been moving and expanding across the online world.

What do you need to see?

Here are the basics:

  • Referral Traffic
  • Social Traffic
  • Search Queries
  • Direct Traffic 

Referral Traffic

If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours.

Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links in their stories to your website. People could also be reviewing or recommending your business, products, and services by putting links to your website on their blogs.Lastly, people could be talking about your brand and linking to your website in online forums.

Social Traffic 

Your social traffic comes from your social media accounts, such as your LinkedIn profiles and posts, Facebook profiles and posts, and yourTwitter profiles and posts. Alternatively, social media users may have shared some of your content on their profiles, or may have linked to your website via their comments.

Search Queries 

With our online presence tracking and website traffic metrics, you will see how many branded search queries you’ve been getting from the major search engines. Branded search queries are search queries that contain your brand name, company name, product or service names, and any terms or phrases that are associated with your business.

If nothing turns up yet, our technology will detect any search terms you’ve come up for in the search engines’ results even if it is in the 100th page of the search results. Our advanced online presence tracking and website traffic metrics will detect such search queries and track them on the fly.

Branded search queries indicate that people recall your brand name. Branded search queries also indicate that people are interested in your business, and are trying to look your business up in the major search engines (Google, Bing, and Yahoo).

Direct Traffic 

Direct traffic is a result of people typing in your domain name or website address directly onto the address bar of their web browsers.

Direct traffic indicates that people remember your website address. If they are typing your website address from memory, this means that they have seen it somewhere!

Direct traffic may come from people who saw your traditional ads—such as your print ads in newspapers and magazine, your billboards, or your brochures and flyers.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link.

You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

An increase in your direct traffic indicates that your brand reach has expanded beyond links, search engine results, and referrals. A marked increase in your direct traffic also indicates that you are now getting word of mouth referrals, and that your brand is being remembered by customers and prospects.

Hence, if you continue to build and optimize your brand with us, it may well be on its way to your customers’ and potential customers’ hearts.

Online marketing and branding is not just about dominating the online world; neither is it just about dominating search results. It is about winning the hearts of your target market. 

What to Do

You want to race ahead of your competitors in the online marketing terrain, right? Of course you do!

While you focus on reaching the prize, we’ll give you a bird’s-eye view of your online marketing and website performance, as well as your brand expansion through our advanced online presence tracking and website traffic metrics tool.

So while you’re racing ahead at 100 MPH, we’ll provide you with the dashboard that will display your brand expansion intelligence.

Call or email us for a free consultation on our IMSTT Traffic Metrics Software

Or sign up now for our IMSTT Traffic Metrics Software!

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101 Internet Marketing Services TT Team

Our team at 101 Internet Marketing Services TT are experts in the Internet and Content Marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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You know what they say, a job alone won’t make you any richer. For that reason, putting up a business is always the most ideal way to beat the financial going on to start achieve true financial freedom. The best platform to promote your business nowadays would be the worldwide web. While that is true, the web also comes with a lot of challenges for business entrepreneurs. Before you could have even established your business online, there are great tendencies that its status could be ruined due to hoax accusations of competitors or even consumers. Nevertheless, that issue can be aided through the use of efficient Online Reputation Management.

Online Reputation Management

What is Online Reputation Management?

In order to gain success with your online business, the act of applying the right marketing strategies is a must for it will help lure your target audience to your site. However, that is not enough. You have to focus on different aspects of your business, too, particularly the reputability management of it. To give you more clarity, online reputation management deals with sustaining the positive standing of your online business as it is a great factor that consumers consider in determining whether or not your offers are legitimate. On a rather realistic note, there will always be players on the online facet that will tend to attack the reputation of your business and you can’t blame them for it is just a matter of obtaining their own clientele. Having that said, you just need to deal with it through a consistent reputation management.

How is Online Reputation Management Done?

Reputation Management LikeThere are a plethora of techniques involved in reputation management for your online business. While having a reliable dedicated web host to cater massive traffic and a interactive web design for your e-commerce site are significant factors for consumer satisfaction, reputation management also deals majorly with beating up the shams directed against you by your competitors. Well, a good way to manage the reputability of your site would be through the application of search engine optimization or SEO techniques such as text content generation. This particular technique engrosses the need of unique keywords that will improve your rankings on the most popular search engines on the web such as Yahoo, Bing and Google. Take note, you have to be consistent in providing web content as bogus competitors will always be on the lookout to bring your business down through negative consumer reviews. As an aid to this rather than frustrating yourself, generative massive amounts of positive consumer reviews that will talk good about your site, particularly the products and services it offers.

With all of the above given, it is just right to conclude that online reputation management is an essential recipe for the success of your e-commerce site. Though, the task may seem too easy, doing it right can be so daunting. The good news is that nowadays, there are providers for quality reputation management services that would be able to do all of the tasks needed for the positive standing of your site. So, all you need to do is choose the best provider that suits you.

101 Internet Marketing Services TT Team!

[box]Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.[/box]

Benefits of adopting Internet Marketing Strategies

Internet marketing strategies has become absolutely essential for small business owners in Trinidad and Tobago, who have a dedicated E-Commerce portal for selling their products. This is more relevant for small business owners who have gone online in the recent past and looking to expand their business. By taking the help of experienced internet marketing experts such as those associated with 101 Internet Marketing Services TT team, T & T small business owners would see a lot of benefits that would result in better business expansion and increased customer confidence.

Different Internet marketing strategies available

Extremely successful small business owners in the Caribbean Islands stretching from Jamaica to Guyana have benefited by adopting one or a combination of the following internet marketing techniques.

1. Search Engine Optimization
2. Affiliate marketing
3. Link building
4. Social Media Optimization
5. Creating corporate videos of different kinds
6. Online press releases
7. Business reviews and Customer testimonials

Each and every internet marketing methods described above has its individual benefits. Some methods prove to be much more effective when they are used jointly together.

Search Engine Optimization and Link building are fine examples of two methods combining to provide greater results.

Benefits of using Search Engine Optimization and Link building

As companies go online, they need sufficient online traffic to their corporate web sites or the E-Commerce web sites, particularly during the initial phase of their online business. In order to bring in more traffic to web sites, business owners optimize their web sites to become search engine friendly. This means that the business owners have to optimize their web site content by including a number of key words that are relevant to their business area. The different pages in the web site need to have keywords sprinkled uniformly across the various pages. These keywords would be closely related to the keywords that the users type in their Google or yahoo search field. By making the web site search engine friendly, the company’s web site or the E-commerce page would get listed within the top 10 or top 20 links that appear on the first page of search engine result.

Link building is one of the highly successful internet marketing strategies that are primarily used for increase the incoming traffic to the web site. Links to the company’s home page can be built by submitting small articles about the profile of the company and the range of products and services provided by the company, to article submission directories. There are popular article submission websites and directories that are visited often by the potential customers. In addition to building links using article directories, T & T business owners can also make use of the Link submission directories that maintain a list of popular product wise and service wise web site links.

Benefits of Social Media Optimization

T & T business owners get a wider world wide audience for their products and services by having an optimized Facebook account, YouTube account and LinkedIn account that showcases their offerings. Small Business owners can continue to interact with their followers by providing information about their discount offers and special promotional events through their Social media accounts.

Benefits of Corporate Videos and Business Reviews

By creating videos about the product benefits and also about the positive reviews given by the different customers, business owners in T & T can continue to develop and maintain a strong positive online image about their product and service offerings.

These are a few strategies that we at 101 Internet Marketing Services TT implement to give businesses an edge in the internet marketing space. You can read up on our newsletters which are full of other business strategies that will help increase your business.

101 Internet Marketing Services TT Team!!!

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Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits. We can help you develop and even run your internet marketing campaign.

To get more information on how we can help you, – [ilink url=”http://imstt.com/contact-us/” title=”Contact Us”]Contact us here[/ilink].

If you are ready for a FREE business consultation, – [ilink url=”http://imstt.com/proposal-request/” style=”tick” title=”Proposal Request”]Request a proposal here[/ilink].

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The increasing popularity of the use of mobiles and their applications is attracting more and more Trinidad and Tobago citizens towards them because of various facilities linked with them including upgradation of informations, new features, new products and ultimately mobile apps. The mobile apps in Trinidad and Tobago have made it easier to get the latest information about things concerned.

Some of the mobile apps popularly used by the people of Trinidad and Tobago are as under:

Trinidad & Tobago Cinema Schedule: this mobile app allows you to get cinema listing and show time of the movis on you smartphone mobile. All the 9 cinemas including Movietowne (3), Cinemas 8, National, Globe, IMAX, Empire and Palladium are listed on this app where you can get up-to-date information about the latest running movies and their show time. you can download this mobile app on your Android, BlackBerry and Windows smartphone. This mobile app has been reviewed as the best option to get information of movies which had eradicated the need of search it on newspapers.

Hott Foot Events App (T&T): This in one of the mobile apps in Trinidad and Tobago which had allowed the users to know what happening today, tonight and tomorrow around you. You can find Community events, parties, Public Holidays, Sporting events etc. happening in Trinidad and Tobago. This app also allows you to share the information with your friends as easily as a click of mouse. You can also list your events through this app to invite your friends and other people to it. This mobile app can be downloaded at your Android and BlackBerry smartphones. This app is reviewed by the users as a great app due to its layout and utility.

Trinidad & Tobago Doubles Vendor Directory: It is one of the mobile apps used by people of Trinidad and Tobago which allows you to search for the vendors with whom you can go out for breakfast, lunch or dinner. Only you have to fill in the name of location and the list of listed vendors will be displayed which are available to serve you. you can also list any vendor which you know and is not listed till then. This app can be downloaded on your Android and BlackBerry smartphones. It has been reviewed as a great app that helps in searching vendors of their choice easily.

Inter-Island Ferry Schedule for T&T: You can get the information about inter-island ferries sailing on a particular date along with their names and sailing times. You can also book your tickets through the ticketing agents of the listed ferries with this app. This app can be downloaded on BlackBerry, Windows Phone and Android smartphones. It has been reviewed by the users as useful with its good layout.

All these and many other mobile apps are becoming popular among the users of mobile apps in Trinidad and Tobago due to their utility and ease of use. The increasing popularity of mobile apps can be taken as beneficiary signs of business investments in this field.

101 Internet Marketing Services TT Team!

[box]Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.[/box]

http://imstt.com/wp-content/uploads/2012/05/networking_people_connection_1600_clr_1809.pngNot many know much about Trinidad and Tobago other than thinking it of an ideal tax haven and a spot for tourists. But the truth is that Trinidad and Tobago is one of the most potentially developing areas in recent times. This is because in cities like Port of Spain there is a lot of potential for new business enterprises and firms. So, when a new business is being set up, business networking has become important for such enterprises. Thus, we will now cast a glance at the real significance of the business networking in this particular region. Let’s see how important networking is.

Building Business Contacts in Trinidad and Tobago

The method of business networking is all about using the latest channels and advanced network facilities and services for business activities. One of the best things about business networking is that it allows you to build contacts and links with other businesses and firms. This can be done by using the Internet and other advanced channels. When you build contacts with other companies and business organizations, you may end up getting lucrative business deals and contracts in your pocket. So, given the emerging business scene in this region, the importance of networking in Trinidad and Tobago business will prove to be quite significant.

Online Marketing in Trinidad and Tobago

One of the other tasks involved in networking is that of online marketing and promotion. You can make use of your business website and other Internet channels to spread enough word about your business activities. You can also use the social networking channels and sites to spread enough publicity for the services and products. Thus, the internet and businesses online will prove to be synonymous in Trinidad and Tobago networking facilities. Using such online advertisement and promotion channels will prove to be advantageous enough. Thus, you need to use the Internet to build up a solid base of network.

Contacting Overseas Buyers

The emerging scene of Trinidad and Tobago business is that many enterprises are trying to build a contact with the overseas clients and buyers. The overseas buyers and clients are those who may want to give contracts and orders for the products and services. The overseas buyers have to be brought into the digital network which is used for internet and businesses online in this region. This can be done by the exporters who participate regularly in the exhibitions and trade fairs as well. Thus, this is how the network for overseas buyers can be done.

The Customer Base

The task of business networking is one that also involves building a customer base. This can be done by using all the advanced channels and networking facilities like the Internet and building contacts with the people as well. Thus, if you use all the tools and facilities, you can build a customer base and know all about the customers and consumers. Thus, if you build a customer base by using networking channels and facilities, you can have a solid customer base and enjoy great profits from better sales and services.

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Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We build and design websites that are optimised for internet marketing for small business. We help them increase their customers and thus their profits.

To get more information on how we can help you, – [ilink url=”http://imstt.com/contact-us/” title=”Contact Us”]Contact us here[/ilink].

If you are ready for a FREE business consultation, – [ilink url=”http://imstt.com/proposal-request/” style=”tick” title=”Proposal Request”]Request a proposal here[/ilink].

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The introduction of the concept of e-mail marketing in the field of advertising the products and services had completely changed the scenario for business enterprises of all standards including large, medium, small and even micro. E-mail marketing has a long list of benefits attached with it which had popularized it as a potential tool for the effective marketing of products and services.

101 Internet Marketing Services TT e-mail marketingList of benefits of e-mail marketing

  • Cost effective
  • Global approach
  • Immediate response
  • Audience can be targeted easily
  • Keep in touch with prospective customers
  • Can be used in a personalized way
  • Allows segmented support
  • Computable results

All of these benefits allow businesses of any standard to use e-mail marketing for their benefit. Even the small and micro level business can use this mode of marketing as it is cost effective and business can approach and also have access to customer all over the world. Customers can respond to the e-mail immediately after receiving them, e-mails can be sent to specific audiences and specific and personalized e-mails can be sent to the prospective customers to keep in touch with them.

Results of e-mail marketing can also be assessed easily if you have the data of e-mails sent, emails opened, who opened the e-mail, who clicked the links and at which links. So, even the competitive micro enterprises can be benefited from these features of e-mail marketing.

Effect of e-mail marketing on Trinidad and Tobago business

Now, when the local micro enterprises in Trinidad and Tobago business circles are assessed in respect to the benefits of e-mail marketing for their advantage then one should study the e-mail marketing condition prevailing there. It has been revealed through research reports that e-mail marketing here had increased the revenue of the broadcasting mailing sector to 9 times than earlier. That means business people in Trinidad and Tobago are using this concept extensively. Nearly 60 percent of marketers are using e-mail to increase their sales effectively. Email marketing had made it easy for the people in Trinidad and Tobago to trace out the website of the company they want to deal with.

E-mail marketing has taken the shape of a campaign for all standards in Trinidad and Tobago business as about 80 percent of them are using it through permission-based email marketing mode. But to activate e-mail marketing with prospective customer or a group of customers they have to consider several factors as follows:

  • Before sending e-mail to a customer you will have to seek his permission with an authority to reject it
  • List of the customers to send e-mails should be based on quality rather than quantity as smaller list of customers can get better responses
  • To get better results send personalized emails
  • Long emails should be send in email marketing as short emails can create doubts. Long emails contain more information about the product and services of the enterprise, so they get better response from the prospective customers.
  • Enterprises can use fresh list of customers every time while activating their email marketing campaign. Old or non responsive lists usually are discarded or remain inactive.

Thus, email marketing can be beneficial for even the most competitive micro enterprises in Trinidad and Tobago once conducted in a professional and timely fashion.

101 Internet Marketing Services TT Team!!!

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Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits. We can help you set up and even run your e-mail marketing campaign.

To get more information on how we can help you, – [ilink url=”http://imstt.com/contact-us/” title=”Contact Us”]Contact us here[/ilink].

If you are ready for a FREE business consultation, – [ilink url=”http://imstt.com/proposal-request/” style=”tick” title=”Proposal Request”]Request a proposal here[/ilink].

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Website design or search engine optimisation has been a contentious issue for a long time. Experts argue that a properly Search Engine Optimised (SEO) sites is more important than a website that is beautiful. Others argue that aesthetically pleasing websites are more important. These major contentious issues are discussed in this issue of our newsletter so Read On!

website design

The Website Design, Search Engine Optimisation Dilemma

The world of business is evolving with each passing day and ignoring these trends could be detrimental to a business. Currently, it is almost impossible to run a business without a website and the same applies in Trinidad and Tobago. With a website, a business establishes itself online and since pretty much everyone now has access to the internet, it will definitely prove to be a must have for businesses. So the major question now arises for business owners:

“Should I spend my money on a beautifully designed website or concentrate on one that is properly Search Engine Optimised?”

Building Your Business Website

Website DesignThere are two very important aspects that need to be looked into when designing a business website: the design of the website itself and search engine optimization. The design aspect is quite important if you want people to be comfortable and happy with you business website. The idea here is to have a website that is easy to navigate; getting from one page to another should not be a problem. Also, it is important that if the user wants to find certain information on your website doing so should be easy.

Good website design is essential for any website. When users visit a website, they need to be impressed by what they find there; this is very important if they are to come back again and most importantly, make a purchase. Good website design dictates that if a user has any problem or question regarding anything to do with the website or business in general, he/she should have the ability to make enquiries without any difficulty; this will consequently lead to a higher rate of satisfaction.

Search engine optimization on the other hand is all about generating traffic to a website in order to increase chances of making sales. There are a number of techniques that are used under SEO in order to make this possible including the use of appropriate keywords, inbound links, among others. All these techniques are geared towards improving a website’s ranking and making it friendlier to search engines so to speak.

An expertly optimized website will feature among the top on search engines results pages when web users perform searches related to the contents of that particular websites. Seeing that most users rarely go beyond the first page on any search engine it would do a business a great deal of good to be featured on the very first page once a relevant search is carried out.

The higher a website is ranked, the more trustworthy it appears to web users and consequently the more visitors it will attract. So is SEO more important than web design? The answer to that is a simple no; both these aspects work together to boost a website’s popularity and consequently generate sales.

Points to NotePoints to Note

If you fully optimize your website and forget about its design you will get more visitors but less satisfied customers. On the other hand, if you design the best website and forget about optimizing it, you will have satisfied customers but on a very small scale. To simply put it, both SEO and good web design are vital if a website is to attract customers and keep them coming and also increase the chances of them making a purchase.

Our team at 101 Internet Marketing Services TT are experts in the internet marketing field. We build and design websites that are optimised for internet marketing for small business. We help them increase their customers and thus their profits.

To get more information on how we can help you, – Contact us here.

If you are ready for a FREE business consultation, – Request a proposal here.

In the recent past, the internet has emerged as one of the most effective marketing tool. This can be attributed to the sheer number of potential clients using the internet at any given time. However, in order to market your product or services through the internet, you need to have effective frameworks and internet marketing techniques to reach out to potential clients. For micro enterprises located in Trinidad and Tobago, the following tips on internet marketing for Trinidad and Tobago businesses can be of great help.

Websites

Websites are considered as one of the most essential parts of internet marketing as they act as a back bone for internet marketing campaigns since a majority of clients usually feel the need to know more about a company or product before making a purchase.
When it comes to marketing, first impression matters and a website is considered as the first point of contact point between a business owner and a potential client. In view of this, it is mandatory that all Trinidad and Tobago business owners should ensure that they have a professional and user friendly sites designed by a competent and experienced individual.

Search Engine Optimisation

Search engine ranking is also very important when it comes to internet marketing. Trinidad and Tobago business owners are advised to enlist the help of an SEO expert so as to increase the ranking of their websites.

Email marketing

Email marketing is considered as the next best alternative when it comes to internet marketing tips in Trinidad and Tobago. As a business owner you can email potential customers directly regarding products and promotional offers. Nevertheless, you need to first have an email list to carry out this type of marketing. Email addresses can be obtained from repeat clients and your webpage visitors.

Blog marketing

The blogging field is one of the newer platforms for internet marketing. Nevertheless, it has gained popularity and millions of consumers visit blogging sites daily in search of certain products. As a Trinidad and Tobago business owner, you can market your product through blogging. A simple search for blogging sites on the internet will give you several alternatives. You can also post links to your website in your product blogs.

Viral marketing

As a business owner, you can produce useful or entertaining products such as a simple software, funny clip or even interactive games and provide links to your website in these products. These products will be passed on from one person to another and in essence will help to popularize your website.

Forum marketing

Forums are areas where individuals discuss strategies, products and issues pertaining to a particular topic. As a Trinidad and Tobago business owner, forums can offer one of the best platforms for internet marketing.

Tips on Internet Marketing Social sites

In the recent past, social sites have become very popular. Sites like twitter, face book and MySpace are considered as some of the most popular social networking sites. In view of this, launching your online marketing campaign on these social sites cane highly rewarding

Electronic newsletters

Electronic newsletters or E-magazines are magazines sent out through emails to subscribers. As a Trinidad and Tobago business owner you can decide to develop your own newsletter giving details about your enterprise and products.

By considering the internet marketing tips in Trinidad and Tobago, a business owner is assured of effective online product marketing.

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101 Internet Marketing Services TT Team Our team at 101 Internet Marketing Services TT are experts in the Internet and Content Marketing field. We specialise on internet marketing for small business to help them increase their customers and thus their profits.

Interested in finding out how we can help your business… then contact us for a free consultation at let us begin to work together.

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