Category Archives: Videos

An overview of all videos posted on 101 IMSTT website

Grow your Law Practice Online Today

Seventy-six percent of adults are seeking lawyers online. A study identified a four-stage search process for people looking for a lawyer. They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer. They use various online resources in all of these stages. How will they find you in all…

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[Video] Branding: Build It and They Will Come. Optimize It and More Will Come.

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect. Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and…

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