What is Internet marketing?

Internet marketing, also referred to as online marketing or e-Marketing, in its simplest understanding is the marketing of products or services over the Internet.

There are various techniques for promoting these products or services such as Search Engine Optimization (SEO), Pay Per Click (PPC), Banner Advertisements, Affiliate Marketing, SMS Marketing.

The most sought after Internet Marketing techniques are the ones which lends to organic searches.

What is Organic Searches?

These are searches which happen naturally within search engines. When someone searches for keyword(s) in one of the major search engines, Google, Yahoo or Bing, the search queries which show up are a result of organic listings.

What is SEO?

SEO is the abbreviated form of the term known as Search engine optimization. SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.

If there is Organic Searches is there also inorganic search?

Yes, this is where website traffic are derived through other means other than the natural search engine results. They include paid means such as Pay Per Click (PPC) and other inorganic means such as ad swaps.

What is PPC?

PPC is the abbreviated form of the term known as Pay Per Click.PPC is an advertising model used on search engines, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.

What are the benefits of Internet Marketing?

Benefits of Internet marketing include increased sales and revenue through targeted clients and also Online Branding & Promotion of your products or services to a wider clientele

How Important is it that my Online Presence has synergies with the Offline Brand?

A website should compliment all existing offline branding efforts such as Brochures, Banners etc. as much as possible. Since your Web presence is usually and extension of your offline business on the Web – They should all speak the same story in the same way.

How can my website traffic be increased?

Immediate Results can be achieved through PPC, Affiliate Marketing, Email Marketing & Rich Media (CPA) but for the continued success of your business, long term methods such as SEO and Email Marketing should be implemented.

How Do I Get Started?

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