The official name for attracting customers in this manner is customer acquisition. Customer acquisition is the most important aspect of any business and this should be the main focus. Buying office furniture, designing business cards, applying for licenses, purchasing computer systems, although important for branding and efficiency, are not as important as customer acquisition.
To make a profit and stay in business, every business owner needs a reliable way to get more customers in the door that are willing to spend money on what you have to offer.
You must tell your potential customers where they can find you AND give them a compelling reason for doing business with you. This actually is the secret behind all marketing. All marketing practices can be boiled down to this one thought
- Tell your potential customers where they can find you and
- Why they should do business with you.