Before you could have even established your business online, there are great tendencies that its status could be ruined due to hoax accusations of competitors or even consumers. Nevertheless, that issue can be aided through the use of efficient Online Reputation Marketing.

What is Online Reputation Marketing?

Why Monitor Your Online Reputation?

In order to gain success with your online business, the act of applying the right marketing strategies is a must as it will help lure your target audience to your site. However, that is not enough. You have to focus on different aspects of your business, too, particularly the reputability management of it. To give you more clarity, online reputation management deals with sustaining the positive standing of your business as it is an influential factor that consumers consider in determining whether or not your offers are legitimate.

According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage!

Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great “first impression” online.

On a rather realistic note, there will always be players on the online community that will attack the reputation of your business as a means of obtaining their own clientele. Online reputation management allows you to respond to these negative comments the moment they appear on the Internet. Proactive ORM allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.

Read the ORM Guide Here!

How is Online Reputation Marketing Accomplished?

There are a plethora of techniques involved in reputation management for your online business. While having a reliable dedicated web host to cater massive traffic and a interactive web design for your e-commerce site are significant factors for consumer satisfaction, reputation management also deals majorly with beating up the shams directed against you by your competitors.

Well, a good way to manage the reputability of your site would be through the application of search engine optimization or SEO techniques such as text content generation. This particular technique engrosses the need of unique keywords that will improve your rankings on the most popular search engines on the web such as Yahoo, Bing and Google.

Take note, you have to be consistent in providing web content as bogus competitors will always be on the lookout to bring your business down through negative consumer reviews. As an aid to this rather than frustrating yourself, generative massive amounts of positive consumer reviews that will talk good about your site, particularly the products and services it offers.

Our Online Reputation Marketing service includes...

  • Review Building – We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
  • SMO Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
  • Social Media Boosting – Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
  • Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the ORM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.
  • And more!!!

What does it all Mean?

With all of the above given, it is just right to conclude that online reputation management is an essential recipe for the success of your e-commerce site. Though, the task may seem too easy, doing it right can be so daunting. The good news is that nowadays, there are providers for quality reputation management services that would be able to do all of the tasks needed for the positive standing of your site.

We at 101 Internet Marketing Services TT have a dedicated team of professionals who look after your businesses reputation online. Contact us and let’s talk about your companies Online Reputation.

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