Being on the first page of the major search engine such as Google, Yahoo and Bing for targeted per business keywords can increase the traffic of any website significantly. Surveys show that SEO ranks highest with growing importance as a source of leads, gaining a grade of 94% — beating social media (85%), emails (79%), and blogs (68%). With this surge in new targeted traffic micro and medium businesses can increase their profits 10 fold.
Studies also found that the level of SEO being conducted by businesses is directly proportional with the conversion rates they get. A business doing trial or basic SEO gets only 2% conversion rate but that rises when the business moves up to more advanced and long term SEO with 10% average conversion rate.With targeted Search Engine Optimization Micro and Medium Business are now able to reach a wider range of eager targeted buyers with a smaller budget. This increases their chances of competing with the “Big Boys” and thus surviving in that business environment.