Social Media Marketing & Management
Social media marketing can no longer be viewed as a new tool on the market, a fad that business can ignore, it is now a must-have for any company’s marketing arsenal. Over the last decade, social media has been one of the single most important aspects of any digital marketing strategy, and it is only continuing to grow.
The digital marketing world has incorporated social media into their marketing as social networks increase customer engagement and their sales. At present, about 84% of B2B markets use social networks in one way or another. Regardless of what you sell or what services you provide, using social media as a marketing tool is a sure way to boost your brand! The lack of an active presence in social networks and a plan of action is like life in antiquity.
What Does Social Media Marketing Involve?
Social Media Marketing isn’t just a matter of posting regular Tweets, instead, companies need a comprehensive social media strategies that will straddle multiple channels and work to effectively build followers, trust and sales. An effective social media marketing campaigns can potentially result in your business being seen by thousands or even millions of people.
Companies use social media to spread their message through existing social networks and gain referrals and testimonials from their customers. At the same time, the best social media campaigns help businesses to grow trust and authority by developing a real relationship with their followers and position them as true industry leaders.
The Importance of Social Media Marketing
Increased Internet traffic: Posts on social networks can generate targeted traffic to new pages and products on your main website. A single link on Facebook or a link sent to Twitter can increase page visits significantly. Without advertising your company on social networks, the traffic to your site is limited to organic search engine customers. Using social media marketing as part of your promotional techniques can increase your potential customers.
Fosters Brand Loyalty: An active presence in social networks can increase brand loyalty. Companies that actively participate in social networks can influence and develop customer’s trust through communication. Businesses that are perceived as attainable to customers become less entrepreneurial and form part of their network of contacts.
Connects Consumers to Industry Leaders: Social network engagement can lead to the creation of real relationships within industries. Groups and communities on Twitter, Instagram, and LinkedIn can be used to connect with industry players and leaders. You can use social networks to join opinion groups in your space and converse with its members. This is the best way to connect to the leaders of your industry, bypassing gatekeepers and delivering your vision directly to them.
Boost SEO: Social networks linking has been proven to increase the SEO of a website and has become one of the factors to ranking any sites. By attracting users to your website pages using social media posts, they gain momentum in the search engine results pages (SERPs) as Google view the site as popular and relevant.
Crucial Aspects In Social Media Marketing
Profile Creation: Your objective with social media marketing is to ‘be everywhere’. That means you should be on every social media channel that can work with your industry or niche. That means Facebook, Twitter, LinkedIn and Google – but it also means Instagram, Pinterest, Vine, Tumblr and others.
Regular Posting: Having a ‘dead’ social media channel is potentially worse than having no social media channel at all. If you aren’t posting regularly then this will look as though you have ‘abandoned’ your social media accounts. Worse, it may look as though you’ve closed your business entirely! To be successful on social media you need to post regularly so that you can build momentum and deliver value. Consider every single Tweet or status update as a chance to demonstrate the type of value that your brand can deliver.
Tools and Software: Posting regularly and constantly coming up with new, high quality content for your media channels is actually a challenging process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for assessing progress.
Content Creation: Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked and the key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.
On-Page Integration: You also need to integrate your social media into your site itself. That means using social sharing buttons right in your content to encourage active sharing.
At 101 Internet Marketing Services TT we can handle every aspect of your comprehensive social media strategy. We will discuss your brand and your goals with you and create a tailored action-plan that will help you to generate likes and shares quickly and effectively.